Shades by Niko: The Viral Sweet That Actually Deserves the Hype

Let’s be honest — most viral sweets are a triumph of packaging over palate. They promise the moon and deliver vaguely fruity polystyrene. But Shades by Niko is different. It’s confectionery with charisma. Sweets with swagger. A foam-based, sugar-coated flavour bomb that refuses to fade quietly into the TikTok algorithm.

Created by internet mischief-maker Niko Omilana — yes, the one who ran for London Mayor and almost won hearts if not the vote count — this range isn’t just trending. It’s triumphing. And at Candycrave, we’re proud to be one of the few places you can get your hands on the whole trio.

The Originals: Still the Coolest Kid in the Bag

Shades by Niko The Originals are the baseline for the range — and by “baseline” we mean they set the bar so high it’s practically orbiting. These soft, fruity foam sweets are dusted in crystalline sugar and packed with a nostalgic zing that reminds you of childhood — if your childhood had better taste in sweets.

Straight Up Strawberry: The Bold One

With Straight Up Strawberry, subtlety goes out the window. This is a punchy, lip-smacking, berry-powered marvel with a crunch of sugar on the outside and a chewy foam centre that refuses to let go. If this sweet were a person, it’d turn up to your birthday party uninvited and still steal the show.

Tropical Blast: Sunshine in Sugar Form

Tropical Blast is what happens when mango, pineapple, and citrus get stuck in a foam rave. Each chew is a holiday in microdose — sweet, sharp, and the sort of flavour that reminds you that British weather should never be trusted, but sweets can be.

Viral with Values: Vegan, Halal, and Actually Inclusive

Unlike half the “viral” sweets floating around, Shades by Niko doesn’t cut corners. Every bag is made with a 100% plant-based recipe, meaning no gelatine, no animal products, and full Halal compliance. If you’re looking for vegan sweets that aren’t trying to apologise for themselves, these are the ones.

For Sweet Shops, Party Bags & Pick n Mix Fanatics

We’re not just talking teen influencers here. These sweets have found their way into kids’ party bags, office snack drawers, and weekend movie marathons. And because Candycrave offers them as proper bulk sweets, they’re perfect for sweet shops, online retailers, and anyone who knows that “one bag” is never enough.

The Verdict? Flavour Over Fads

Shades by Niko doesn’t pretend to be anything it’s not. It’s fun. It’s loud. It’s chewy and charming in equal measure. But above all, it’s a sweet that tastes as good as it looks — and sells as fast as it scrolls. Get all three flavours today, exclusively at Candycrave. Because finally, the internet got something sweet right.