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Millions Sweets: From Tiny Chews to a British Sweet Shop Icon

by Candy Crave

Millions Sweets have become one of the most recognisable chewy sweets in the UK, known for their unmistakable texture, punchy fruit flavours and tiny, addictive format that children and grown-ups alike can’t stop munching. What began as a bold idea at a Scottish confectionery company quickly turned into a national phenomenon—one that’s still filling party bags, pick and mix cups and sweet jars across the country.

The Origin Story of Millions Sweets

Born in the early 1990s, Millions were created by Golden Casket, a family-run confectionery company based in Greenock, Scotland. Known for their innovation and flavour obsession, the team behind Millions set out to make a sweet that was as satisfying to chew as it was fun to eat. The result? Tiny, grain-sized sweets with a fruity explosion and a texture that sits somewhere between bubblegum and chew bar. It was a format that hadn’t been seen before—and it took off in schools, newsagents and sweet shops almost overnight.

Why Millions Continue to Win Fans

  • Chewy texture with satisfying bite and long-lasting flavour
  • Available in tubes, jars, boxes and resealable bags
  • Flavours range from strawberry and cola to apple, raspberry, bubblegum and more
  • Popular with kids, nostalgic adults and TikTokers alike
  • Perfect for pick and mix displays, sweet bars and lunchbox treats

A Rainbow of Flavours

Millions Sweets come in a broad spectrum of flavours to suit every sweet tooth. Whether it’s the zing of sour apple, the gentle fizz of cola, or the sweet hit of classic strawberry, each chew offers something distinctive. Some varieties bring tang, others bring bubblegum charm, and all deliver that signature tiny texture that keeps your jaw going—and going.

Perfect for Parties, Gifts and Bulk Buying

Thanks to their format and vibrant colours, Millions are a go-to choice for birthday parties, wedding favours, event sweet tables and even corporate gifting. Millions Sweets are available in a range of packaging sizes, from large 2.27kg jars to Birthday Sweets Boxes and ready-to-post gift boxes. Whether you're buying for yourself or stocking a shop, they’re easy to display, fast to sell, and impossible not to snack on.

Millions Apple Sweets

Pick and Mix Must-Haves

No sweet display feels complete without the inclusion of Millions. Add them to your Pick n Mix sweets selection to give customers a familiar favourite with mass appeal. Their small size makes them perfect for scooping, layering and combining with other chewy, fizzy and sour treats.

Still Trending Decades Later

Despite being around for more than 30 years, Millions haven’t faded into retro obscurity. Instead, they’ve become a TikTok favourite and a popular feature in trending sweet collections aimed at younger audiences. Their retro packaging, bold flavours and snackable format make them endlessly shareable on social media, too.

Why Candycrave Is Your Home for Millions Sweets

  • Massive range of Millions flavours and formats
  • Fast, reliable UK delivery with tracked dispatch
  • Options for gifting, retail, bulk or party use
  • Friendly service from a team that lives and breathes sweets

Millions Sweets

Whether you grew up eating them at school or discovered them on social media, Millions Sweets are still one of the UK’s most loved chewy sweets—and they’re not going anywhere any time soon. Find your favourites today and keep the chewy goodness going with every colourful handful of Millions Sweets.

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